Answers to some of the most common questions we get asked.
1. What is search engine optimization (SEO)?
SEO is the process of editing and organizing the content of a website so it scores high in the ranking algorithms of common search engines (Google, Yahoo, MSN/Bing). A high scoring website will appear at or near the top of searches for specific Keywords. The algorithms used by search engines are quite sophisticated and continuously evolving. Many web site designers are very adept at communicating the marketing messages “within” the site, but a professional SEO company can ensure that the content of the site is properly structured so it ranks high with the search engines. A strong web site on its own, is only useful if people who already know about your brand or service directly type your URL into their Browser. A strong ranking in the search engines will drive people to your site that may not have known about your website previously.
2. How do search engines work?
The search engines use what is called a Spider or Robot to scan the pages of each and every website including yours and record the information available in their database. Remember that search engines such as Google are basically websites much like yours only the service they provide is to accumulate information about websites and Rank those sites using their sophisticated algorithms to decide which sites should show at the top of their directory when a search is made for a particular Keyword or term. Having your website optimized is the best way to ensure that the spider or Robot doesn’t miss any of the valuable information that would put you at the top of their organic listings.
3. I had a new Website created and it looks great why do I now need to do more?
A great looking website that is easy to navigate is important. However, the search engines do not reward you based on looks and visual aspects such as Flash which can actually hurt your ranking. It won’t matter how good your website looks if nobody can find you and you will need search engines like Google to generate new visits and ultimately new clients.
4. What is Pay Per Click (PPC) advertising?
All search engines and directories make space along the right side and across the top of their listing for Paid listing of websites. These listing are also known as “Sponsored Links” and the ads listed are usually relevant to the subject you first typed into the search window of your Browser. If you want to have your website listed in the sponsored links then you have to open an account with each individual search engine and basically bid more than the person below you to move higher in those listings. Google AdWords is the best known PPC advertising program and like their “Organic Listings” it does get the largest percentage of PPC traffic.
5. Is Pay Per Click a good way to get quality traffic to my website?
Yes of course it is, although the percentage of people who use search engines to find websites will click on the main organic listings, sponsored links still bring quality traffic to the websites that have Ads listed. PPC listings are particularly useful for websites that have not been optimized and therefore do not show in the main organic listings and to get exposure for keywords that would not normally get you listed on the major search engines. Just remember that you do have to pay the search engine every time someone clicks on your Ads and that the click through rate (CTR) of these listings is significantly lower than that of organic listings.
6. Does Spider Choice manage these PPC campaigns for clients?
Yes of course we do and although the search engines have set up the software of their PPC programs so individuals or companies can manage their own campaigns, you are paying for each click and some clients feel more comfortable with an experienced company like Spider Choice looking after their PPC accounts.
7. Will I need to use PPC forever?
Once we have optimized your website and we have you ranked high on the search engine organic listings we would recommend a reduced budget for the PPC listings or possibly pausing your account to be used in the future for other products or services that you may want to add to your site. Our goal is to get you as much qualified traffic as possible for the least amount of money and that means using all means provided by search engines.
8. What is Google PR rank?
Google assigns a Page Rank (PR) to all pages that they index and it is their way of deciding the page’s importance. They use a scale of 0/0 for poor quality and 10/10, which is basically impossible to achieve as they only rank themselves as 8/10. Spider choice will do an evaluation of all the pages of your website to see if the PR rank needs to be improved and make recommendations as to how we can improve it.
9. Is optimization a one-time thing?
No. The algorithms change often to filter out abusive practises by some website owners. Also, your competition/other sites may change their content so that it temporarily pushes down your listing. An ongoing SEO arrangement is highly recommended to ensure your site not only gets to the top of the rankings … but stays there.
10. How much does SEO cost?
SEO cost can vary drastically from website to website with the range being from a few hundred dollars per month to several thousand dollars per month. There are many criteria that can affect this cost. The complexity of your site, the number of pages and the keywords you want to achieve ranking in are just a few of the areas that would need to be reviewed prior to pricing.
11. What payment options do you offer?
Spider Choice Inc. accepts Mastercard, Visa and American Express credit cards as well as cheques as forms of payment. For more information on our billing and payment options. Click Here
If you don’t see the question you wanted to ask or if you require more information about a particular question please feel free to contact us at 1-416-450-9595 or email: firstname.lastname@example.org.
Frequently Asked SEO Questions about Website design, hosting and domain names.
1. What do I need to get a website up and running?
The 3 basic things you actually need to get started are a domain name (URL), a web site of course and a web hosting service.
2. How do I register a domain name?
First you need to do a name search to determine if the name you want is available and then discuss domain name extensions (i.e. .com, .ca, etc). Next you need to choose a registrar and register the domain name that was available in your search. Make sure that all spellings are correct at the time of your search and registration as they will only tell you if it is available not if it is correct. If you are unsure about what is best for you we can recommend registrars as prices vary greatly or we can register the name for you.
3. What is web hosting?
Web hosting is an Internet service that provides web space on a server for your website files and makes it accessible on the World Wide Web. Web hosting is typically billed monthly, quarterly or annually. Make sure you pick your hosting company carefully as it is your email service as well as your actual site that must be reliable. Web hosting can also have an effect on how search engines rank your site.
4. Is the hosting of my Website important to search engines?
Yes it can help or hurt your ranking with search engines, Spider Choice will do an analysis of your hosting service to make sure it is right for your website and the geographic location you wish to market in.
5. How much does a website cost?
The cost of a website depends on how large and complicated the website is. If your website requires a lot of graphic work, specialized programming, a database, etc, it will cost more. Take a look at our Spider Choice design packages to get an idea of starting cost. The web site design is a one-time cost. However, to maintain a website, there will be ongoing maintenance fees. Depending if the updates are on a fixed schedule, we provide these services on a monthly contract or on a per hour basis. Remember that a fully functioning web site is not the same as a Search Engine Optimized (SEO) web site.
Some facts about SEO and search engines!
77 - 83% of all website traffic comes from search engines like Google, Bing and Yahoo.
46% of all online buyers use Search Engines for their purchases.
91% of those searchers never go beyond the second page of search results.
74% of potential buyers that find your website by using search engines will become interested in your product or service.
Frequently Asked Questions about SEO & SEM
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