Pay
Per Click (PPC) Advertising
Pay Per Click advertising is one of the services offered
by Spider Choice and we recommend it be included as a part of your
web marketing solutions.
Positive Features - easy to set up accounts
- ads can start showing in couple of hours
- you decide which position you would like to be
listed in and yes that includes #1
- you can control your daily or monthly budgets
- you only pay when someone clicks on your ad
Negative Features - you do pay when someone clicks
on your Ad
- the click thru. rate of PPC is drasticaly lower
than the organic listings
- can be fairly time consuming especially if you
are not experienced
- the more popular the keyword the more expensive
the click on your ad
Although all search engines offer pay per click advertising,
just like the organic listings the majority of traffic comes from
Google, Yahoo and MSN and their partner networks.
- Google network includes Google, AOL, Netscape,
Ask Jeeves, Earthlink, Lycos and many more.
- Yahoo network includes Yahoo, Alltheweb, infospace,
Excite, CNN, Altavista, Overture and many more.
- MSN network includes MSN Search Engine only.
And of course the king of PPC is Google and their
pay per click program called Adwords. Not only does it bring the
most traffic by far but it is very user friendly with many basic
and advanced features.
Google Adwords software was built so that someone
with a basic understanding of web marketing could get ads up and
running and of course using it which is how they generate most of
their revenue.So you must be wondering why if it is that easy you
would pay for a company like Spider Choice to manage your campaigns.
Because you pay every time someone clicks on your
listing you need to make sure that you understand all the complexities
of Internet Marketing especially in regard to PPC. We get clients
telling us they spent a lot of money on PPC but didn't feel like
the actual sales justified the cost.
This is possible but more than likely they just couldn't
figure out how to use pay per click properly.
Spider Choice has many years experience and we can
either advise you on how to set up your own or if you don't have
time to manage your PPC, we can help.
Because the click through rate of pay per click advertising
is drasticlly lower than the organic listings make sure you don't
fall in love with your PPC advertising. Many web owners who are
unable to get their site optimized for one reason or another like
the fact that they can control their PPC themselves and never get
out of this habit which is not a good long term approach
to Internet Marketing.
We can design a long term Web Solution for you that
will be the most cost effective and also bring you as many highly
targeted visitors as possible. Contact us at 1-416-450-9595 or email
info@spiderchoice.com.
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